The Lexicon, Bracknell

Artscape have been appointed Public Art consultants for the Bracknell Town Centre Regneration 'The Lexicon'. The Lexicon is the next generation shopping and leisure destination in the heart of Bracknell.

From the Bracknell Town Council website:

A vibrant mix of brands and experiences, whether you’re meeting for a relaxed dinner, shopping with friends or hosting a convenient business lunch, this will be a place that invites conversation.

This exciting, new destination will provide a new social and cultural heart for the area, offering soft green landscaped spaces for entertainment and events, and a high quality mix of shops and leisure venues connected in a pedestrian-friendly environment. The Lexicon will be a dynamic destination where everyone is invited.

Simon Russian, development manager for Legal & General on behalf of the BRP, said: “Our vision for Bracknell town centre is to create a strong and enduring brand that is instantly recognised by the local community and further afield as offering a vibrant and unrivalled meeting place, within a thriving, convenient and appealing destination.”

Cllr Marc Brunel-Walker, executive member for economic development and regeneration, said: “The Lexicon Bracknell will complement the area’s exceptional business and lifestyle offer, with the aim to make Bracknell one of the best places to live and work in the Thames Valley.”

BDP Architects 

The Lexicon is a next generation shopping and leisure destination. A vibrant mix of brands and experiences providing a new social and cultural heart for Bracknell, offering soft green landscaped spaces for entertainment and events, and a high quality mix of shops and leisure venues connected in a pedestrian-friendly environment.

There are six blocks that constitute the Northern Retail Quarter. The scheme comprises two department stores, retail units, restaurants and cafes, 10 screen cinema, multi storey car park and 92 apartments defining a series of new covered and open streets and civic squares as part of the 60,000 sqm scheme town centre regeneration.

The project has been developed utilising a rich warm palette of materials including brick, timber, feature perforated aluminium, coloured glazing, gold/silver coloured copper cladding and green walls along with elegant street covers and canopies. A key concept for the scheme and public realm design has been ‘the greening of Bracknell’ to transform the character of the existing town.

BDP has already completed a Waitrose supermarket in 2011 which forms one of the anchors for the scheme.

The Velvet Principle for Wayfinding Strategy and Design

Wayfinding is concerned with helping people navigate from place to place. As a specialist wayfinding consultancy, The Velvet Principle understand the cognitive processes involved in navigation and how to interpret the environment to identify where interventions are needed. Whilst signs have a role to play, The Velvet Principle take a holistic approach encompassing the architectural features, lighting, interior design and public art in the solution.

A successful wayfinding scheme is intuitive, doesn’t intrude, aligns with the brand and design environment. Whatever the scale of the project The Velvet Principle has the experience and skills to:

  • Develop the wayfinding strategy
  • Design the information (including maps, plans, pictograms) and sign hardware
  • Design digital applications
  • Project manage the procurement and installation

​One of the key strengths of Artscape is the visionary approach in identifying and supporting emerging artists in the development of their artistic practice. Artist Kerry Lemon, who previously produced temporary graphic work by hand, with one permanent 2-dimensional project in metal, was given the opportunity through the commission created by Artscape for an 'Artist in a Design Team Role' detailed in their Public Art Strategy for Bracknell Town Centre. Kerry was selected to work in collaboration with landscape architects Gillespies, architects BDP and lighting designers Hoare Lee with the support and guidance of Artscape to work with specialist arts fabricators in the realisation of her drawings in varying media and scale. The results have been extremely successful with her collaborative work gracing The Lexicon, Bracknell in various locations and in a number of forms ranging from jesmonite benches, brass lanterns, detailed steel panels for the ​wind mitigations screens and gobo lighting. The project was then extended to included vinyl detailing for temporarily empty shop units, the brass commemorative plaque and the launch invite.

In 2016, local residents took part in a series of torch-lit walks led by acclaimed artist Laurence Payot, giving them a chance to rediscover Bracknell’s woodland in a new inspirational way.

Images from the walks and a poem entitled ‘Encounter Forest Light’, written by poet Scott Farlow, created the fantastic Bracknell Dusk Walkers exhibition showcasing this unique art project.

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